Wendy Daoud is the Product Sales Strategy Lead for Telstra’s Programmable Network, a Software Defined platform which is reimaging the customer experience. Wendy has 7 years of ICT industry experience, performing roles in sales, business optimisation and product management. In her current role, she is at the forefront of digital disruption, leading the sales channel and the go-to-market strategy as well as the execution of global initiatives in Telstra’s Software Defined Networking (SDN) and Network Function Virtualisation (NFV). Wendy has been recognised as one of the highest achievers across the business winning multiple awards including the coveted Extreme Award. Wendy has also mentored young people in harnessing technology to build social and economic inclusion of people with disabilities.