Sagit is an entrepreneur and the Founder of the fintech startup, Lendeez (formerly DoJesta). Has over 20 years' experience in strategic planning, business development and management, she is one of the leading Israeli experts in market research, consumer insights and advanced data analytics.Prior to DoJesta Sagit was Nielsen Israel CEO, with proven success in leadership, management and business results. With extensive knowledge and wide understanding of possible needs of the consumer Insight industry, accompanied companies in strategic decision point using the most advanced market research tools and analytics.Before Joining Nielsen Sagit worked in several companies in marketing planning, market strategy and marketing research. She played significant role in one of the biggest telecommunication companies (HOT) as Head of marketing research and analytics department and was responsible for developing integrated insights from different sources to improve company strategy and decision making. Sagit holds a bachelor degree in economics and statistics from Hebrew University in Jerusalem and an MBA from Tel aviv university.