Overview

Gender

male

Award-winning serial entrepreneur and memetic engineer Nils uses meme theory, game theory, and behavioral psychology to craft memorable narratives that drive and modify user behavior.

Nils has been enlisted by companies like Weibo, Apple, and the World Bank to foster and spread sustainable, scalable, and desirable user behavior, and was part of the first intra-cortical neural interface team that proved sensorimotor plasticity in primates.

His thoughts on memetics in UI/UX design have been translated to several languages, cited in academic papers, and helped shape brands and communities with hundreds of millions of users.

Nils was previously Director of Data at KaiOS, and founder of Traintracks.io.