Michelle Cutter is the SVP of Digital and Ecommerce at Theory. In her role, she manages the brand’s global digital strategy and execution. Michelle is also the founder of Dogged Digital, a digital strategy consultancy focused on raising the digital IQ of small women-owned businesses. In 2018, she was honored to be a Remodista Woman2Watch in business disruption. Prior to Theory, she held similar roles at Tory Burch and Tumi. Michelle received her B.A. from the University of Pennsylvania and her M.B.A. from New York University. Michelle lives in Hopewell, NJ with her husband, two children and dog.