Overview

Gender

male

With a broad background in design leadership, product innovation, user centred design thinking and launch of innovative global products and services, Michael now focuses on a broad portfolio of design related activities. He currently leads the UX and design thinking practice at Ørsted, a leading renewable energy company..

At Ørsted, Michael oversees the creation of the Design Thinking strategy while maturing the UX design team for the company. This includes operational, strategic and cultural ways to embed design and design thinking in a program at global scale.

Michael lectures and teaches at several design schools and MBA programmes in design thinking and design strategy. He has recently been appointed adjunct professor of Design at the Royal Academy of Architecture and Design in Copenhagen (KADK). Furthermore he actively pursues communities and partnerships that rethink design in concert with the fields of Psychology, Business development and Marketing in an effort to create new frameworks for change.