Georg has more than 30 years of experience shaping financial services for leading car companies on a global scale and is widely recognized as an innovative leader in auto finance. His most recent venture as Co-Founder and President of Fair,aims to bring fairness to the process of getting a car by giving customers a monthly payment range and allowing them to walk away at any time. Prior to Fair, Georg built the financial services businesses for Tesla in over 20 markets in the EU and APAC. He also served as CEO of Global Financial Services for BMW Group and was CEO of Mercedes-Benz Credit in the U.S.