Frida Kvarnström is the Head of Local Sales and Inventory at Schibsted since May 2014. Currently as Head of Local Commercial Sales of Schibsted, Frida focuses on new ad technologies and how the profit in the B2B sector with the help of geolocation, geofencing and beacon technology can be increased. Frida is working for the Schibsted Media Group in Sweden, Norway and Hungary for last five years. Previously, Frida was Manager of Mobile Sales, Manager of Analysis and an Analyst at Blocket. Frida earned her M.Sc. degree in Business Administration from Lund University.