Overview

Gender

female

Liz Moore is an analytic marketer who specialises in the use of Customer Insights to drive business profitability and customer experience. She joined Telstra in 2011 as Director of Research, Insights and Analytics at Telstra Corporation where she runs the functions of customer & product analytics, market research, competitive intelligence and CMO Capability and Platforms. Her key goal is driving customer centricity into business decisions and turning the data assets of the business into profit and improvements in customer experience. She is passionate about building teams of super smart, engaged people who effectively and efficiently combine disparate data sources to deliver insights, to result in tangible business outcomes. Prior to joining Telstra, Elizabeth spent 13 years with the Commonwealth Bank of Australia working in the areas of market research, customer analytics and data driven marketing. She is currently President of the Australian Market and Social Research Society and sits on the Global Analytics Advisory Council of IBM (Telecommunications). Elizabeth spent her early career in economics and marketing in the agribusiness industry in Australia, New York and London.