David Meiselman is Chief Marketing Officer at ezCater. He is a senior marketer and strategist with broad expertise in assessing markets and business problems, developing strategies, and delivering execution results. He has a strong background in leveraging social media to develop and support customer, partner, and employee communities on social software platforms. His Specialties includes the following: Digital/Web Strategy: using web tools and interactive approaches to meet business needs/objectives. Online marketing programs: web advertising, paid search (adwords), Search Engine Optimization (SEO), social media, email list development, content marketing, affiliate programs, and distribution channels.Corporate & product marketing: advertising, PR, analyst relations, product launches, website/collateral development, partner marketing, direct mail and lead generation.Marketing and sales automation: leveraging platforms like Eloqua, HubSpot and SalesForce.com.Social software rollout and adoption for platforms like Jive, Socialtext, and Confluence.