Overview

Gender

female

Carla Serrano is the Chief Strategy Officer of Publicis Groupe and acting Chief Executive Officer of Publicis New York. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.
Carla has spent most of her career in strategic planning across a variety of advertising agencies big and small, like TBWA Chiat/Day, BBDO, Berlin Cameron & Partners and Naked. She has worked on many global iconic brands including Apple, CocaCola, Samsung, Pfizer and Nissan.
Throughout her career, Carla has helped develop a number of strategic integration practices in pace with the digitally-led changes of the industry. She revels in change and is passionate about driving seamless strategic innovation in service of transformative business solutions.