Andy is the lead for strategy and content for BT’s Consumer business that includes BT, EE and Plusnet. His role drives the overall ambition for the business and encompasses voice, broadband, fibre, TV, mobile, content and customer experience. He was the architect of BT's strategy and successful bid for UEFA Champions League football and has led the overall strategy of BT Sport since its launch. His team are responsible for negotiating content rights and all partnerships for BT Sport and BT TV. Andy leads a team of strategists to deliver the vision for the business at this critical point in the development of the BT Consumer and the integration of the EE business. He has a background in strategy across a range of FMCG and technology companies and a largely unused masters degree in Chemistry from Wadham College, Oxford.