Overview

Gender

female

Alyssa has joined Hitbox as General Manager, after working closely with the team in an advisory role for six months. In addition to her role as General Manager, she will focus on Marketing and Business Development. Based in Los Angeles, she is leading expansion efforts for N. America.

Alyssa brings more than 20 years of experience in the interactive entertainment industry with her, including management roles at Sony Pictures, Disney and Hanna-Barbera. Her career milestones include re-launching the Atari brand, negotiating sports league agreements for Backyard Sports, and launching PlayStation across Europe, Australia, New Zealand, Eastern Europe and the Middle East. She also sits on the Board of Directors for Atari, S.A.