Overview

Gender

female

Adriana is our marketing magician. As well as our storytelling sage. She is our brand steward, making sure our (good) reputation precedes us and fuels the business. She pushes us to refine our thought leadership and leads our go-to-market strategy for our product incubation efforts.

Before coming to us, Adriana worked at Weber Shandwick, a top global PR firm, where she consulted top technology clients such as Samsung, Microsoft, MySpace, Tableau Software, Gates Foundation, and Mashable.

Prior to that, she led digital product strategy for financial services icon American Express, where she rolled out several digital channels for merchant services and expanded and created new digital platforms for one of the company’s “growth drivers” — the Recurring Bill program. She also worked as a digital marketing strategist at Digitas in New York City for a wide range of Fortune 500 clients.

Adriana is a Venezuelan native that’s half-Argentinean. She arrived in New York at the turn of the century and after several moves back and forth across this grand country, she now calls Seattle home. She loves visiting art galleries with her husband and daughters. In line with her background in ballet and ballroom dance, you can usually find her dancing to something, such as Salsa, Argentinean Tango and other Latin rhythms.

She received her Masters in Digital Communication from the University of Washington, where she now teaches digital analytics as an adjunct faculty member. Her undergraduate degree is in Mass Communication from Universidad del Zulia.