Zohem is a blockchain-based data exchange protocol which aims at introducing transparency in the AdTech ecosystem.
Zohem is a blockchain-based data exchange protocol which aims at introducing transparency in the AdTech ecosystem by recording all exchanges between publishers and advertisers on the Ethereum blockchain for auditability.Zohem’s Core comprises of a common data layer to which all publishers will be able to contribute data and get rewarded for the same with Zohem Data Tokens (ZDTs). Publishers will be given access to this data in exchange for ZDTs, and they will also be rewarded for verifying the authenticity of the data points they have accessed. All the transactions on the Zohem platform will be backed by Smart Contracts.