Details

Last Funding Type

Seed

Industries

Artificial Intelligence,Content Marketing,Information Technology,Machine Learning,Marketing Automation,SaaS,Social Media Advertising,Social Media Marketing

Founded date

Jan 1, 2018

Number Of Employee

11 - 50

Operating Status

Active

SoMin.ai is a global deep tech company from Singapore, and we are very active in the AdTech space. Our Long-Tail Ad Targeting and Optimization Platform has been adopted in 20+ geographical markets and was used by over 60 brands and agencies across the globe.

We are Top-3 Gartner's GLOBAL "Cool Vendor" awardee in 2020 in the "AI for Marketing" category, which puts us in one line with unicorns but at a much earlier stage: https://s.somin.ai/somin-gartner

Our first product is an entire system that helps businesses understand their audience, convert it into actionable targeting automatically, and run their ads. Just by providing information of their digital ecosystem, (websites, social pages and competitors) our system is able to identify audience psychographic trends and convert it into targeting metrics that are directly applicable to ad platforms.

This gives our customers more capability to use digital data which traditionally is extremely time-consuming and hard since more businesses do not have a dedicated data science team to handle the tasks. It also allows them to use more complex targeting which eases the transition of traditional concepts of audiences and how machines understand audiences within the digital space. Lastly, such automation broadens the way they approach the execution of campaigns, both safeguarding results and expanding the capabilities to handle complex setups.

In the market of bidding, CRM and optimisation platforms, whilst there are many of them, there are none who connect the dots and bring forward real solutions. The problem of data and not being able to handle it is how you integrate understanding through the entire activity to generate results, but because most solutions fix problems in isolation they barely touch it. Only through having an in-depth understanding of how data and machine learning works are we able to push forward a way of working that can actually change how we do things and let businesses adapt to the advanced systems of Google and Facebook.

This case is only proven by our product averaging a 38% increase in performance amongst the many clients that we have worked with. It shows that the integrated approach through machine learning can improve how things are done in the media space.