Details

Last Funding Type

Pre-seed

Last Funding Money Raised

$100K

Industries

Advertising,Analytics,App Marketing,Brand Marketing,Digital Marketing,Machine Learning,Marketing,Outdoor Advertising,Predictive Analytics

Founded date

Dec 31, 2020

Number Of Employee

1 - 10

Operating Status

Active

Measuring marketing effectiveness has become a serious problem for companies due to GDPR, walled gardens between advertising platforms, and tracking preventions in all major browsers.

Causiq models marketing activities and their outcomes through statistical modeling in combination with probabilistic machine learning. Through this, they can provide companies with insights about the effectiveness of their marketing efforts and identify ROI per marketing channel, in real-time.