Baifendian

company

About

Baifendian offers a recommendation engine and consumer preference database in China.

  • 51 - 100

Details

Last Funding Type
Series E
Last Funding Money Raised
¥500M
Industries
Consumer,Database,E-Commerce,Enterprise Software
Founded date
Jan 1, 2009
Number Of Employee
51 - 100
Operating Status
Active

Beijing Baifendian Information Technology, Inc. (Baifendian) develops recommendation engines and comprehensive databases in China.

The company is specialized in providing integrated optimization solutions for e-commerce websites through in-site traffic conversion and business intelligence analysis. Its services include Baifendian Recommendation Engine (BRE) and Baifendian Analytics Engine (BAE).

Baifendian is partnering with more than 300 e-commerce sites and information portals such as Vancl.com, Coo8.com, 58.com, Xiu.com, Redbaby.com.cn, Mbaobao.com, MasaMaso.com, and Tuniu.com.

In 2011, Baifendian received $7.2 million in a Series A round of funding led by IDG and Mingly China Growth Fund.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
1
¥500M
Baifendian has raised a total of ¥500M in funding over 2 rounds. Their latest funding was raised on Nov 30, 2018 from a Series E round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Nov 30, 2018 Series E ¥500M 3 Guoxin Central Enterprises Operating Fund Management Co. Detail

Investors

Number of Lead Investors
Number of Investors
1
3
Baifendian is funded by 3 investors. Guoxin Central Enterprises Operating Fund Management Co. and Haitong Leading Capital Management are the most recent investors.
Investor Name Lead Investor Funding Round
Guoxin Central Enterprises Operating Fund Management Co. Yes Series E
Haitong Leading Capital Management Series E
Guangfa Qianhe Investment Co. Series E