AdTheorent’s is a machine learning technology powers predictive targeting, predictive creative, and self-learning insights.
AdTheorent is a provider of predictive digital advertising technology and solutions for brands and agencies. The Company leverages Big Data and its proprietary machine learning technology, as well as cross-environment mapping to predictively connect advertisers with their optimal audiences, at scale. Barometric®, AdTheorent’s cross-channel attribution SaaS solution, maps disparate user IDs across numerous devices and environments to a single user, allowing brands to accurately track user engagement and path to purchase.
Announced Date | Round | Money Raised | Number of Investors | Lead Investors | Post Valuation | |
---|---|---|---|---|---|---|
Sep 11, 2013 | Series A | $4M | 2 | — | — | Detail |
Investor Name | Lead Investor | Funding Round |
---|---|---|
Mogility Capital | — | Series A |
OmniCapital Group | — | Series A |