Efficient Frontier

company

About

Efficient Frontier, an online performance and social media marketing platform, manages social media campaigns for advertisers and agencies.

  • 101 - 250

Details

Last Funding Type
Series C
Last Funding Money Raised
$6M
Industries
Advertising,Marketing,SEM,Social Media Marketing
Founded date
Jan 1, 2002
Number Of Employee
101 - 250
Operating Status
Active

Efficient Frontier is a leader in online performance and social media marketing, managing search marketing, display and social media campaigns for advertisers and agencies around the world. Efficient Frontier currently manages more than $1 billion in annual marketing spend on behalf of their clients globally. In 2011, Efficient Frontier acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition significantly expanded Efficient Frontier's social media offering, marking the first unified solution for managing and optimizing Facebook fan acquisition through to fan retention and engagement.

Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory for search engine marketing and today combines its core predictive modeling algorithms and bidding technology with comprehensive strategic and tactical value-added services. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal campaign performance and growth in highly complex and competitive marketplaces.

The company is headquartered in Sunnyvale, California, with offices in New York, San Francisco, the United Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.

Funding Rounds

Number of Funding Rounds
Total Funding Amount
2
$8.50M
Efficient Frontier has raised a total of $8.50M in funding over 2 rounds. Their latest funding was raised on Aug 31, 2006 from a Series C round.
Announced Date Round Money Raised Number of Investors Lead Investors Post Valuation
Aug 31, 2006 Series C $6M 1 Detail
Nov 1, 2004 Series B $2.50M 1 Detail

Investors

Number of Lead Investors
Number of Investors
1
Efficient Frontier is funded by 1 investors. Redpoint are the most recent investors.
Investor Name Lead Investor Funding Round
Redpoint Series C